How to pick profitable products to dropship on Shopify? Here are a few tips and a recommendation to let a pro to the market research. If the goal of creating a store is purely for experimentation and to find the right niche, create a general store. You’ll still need to create separate product categories for each product type to allow for easy browsing. While most successful stores start with a specific niche focus, the idea behind the general store would be that it’s your starter store. If you’ve already done your research or have validated your business idea, you should …