Who is Leonard Ross NZ and some of his real estate opinions? Leonard Ross NZ is an established property developer in Auckland, New Zealand. Like many property developers, Leonard has seen his fair share of up and downs over his years in a boom or bust industry. Property development is not for the faint of heart, with the key to success as Leonard sees it being – maximise the ups and minimise the downs.

Before meeting with lenders, study and understand the ins and outs of the area you operate in. This will not only allow you to secure finance but also help you avoid issues down the line. It is a big mistake to go into a meeting without thorough knowledge of your project. Investors are likely to ask a lot of questions, which you will only be able to answer if you’ve done your research. It’s important to be honest about your experience and realistic about your goals. Be clear and transparent about the nature of your business and explain the strategies you plan to implement to achieve your objectives. This will ultimately help your case when you take your application to potential lenders. Property development can be a risky business, and investors will only back someone they trust.

Leonard Ross real estate development tips: Showcase The Space By Throwing An Event! Whether you’re selling a residential or commercial property, a well-executed event can get the right people interested in your brand. If you are trying to sell a commercial property, think about the kind of business that would be ideal for the space. Throw an event that caters specifically to such business owners and people who can give you the right referrals. Such events are typically much more successful at getting the attention of potential buyers than random gatherings. People in the same line of work are also likely to have much more in common, making your event a success. Of course, this only makes sense if the property has adequate room to throw such an event. The last thing you want is too many people jostling about in a small space. In such cases, a traditional open house may be a better way to showcase the building. Make sure that the people attending the event know that you’re sponsoring it and that the space is available for sale. During the event, mention what your company does, taking care to highlight the unique aspects of the property and its location. Leonard Ross is an established property developer in Auckland, New Zealand.

Today’s real estate market is increasingly competitive, and a brand name alone is not enough to make a sale. Potential buyers need to feel that they are buying into a better lifestyle. In order to achieve this, your branding must be compelling and clutter breaking. The development itself must be the star of your messaging. Marketers will need to put a lot of thought into aspects such as colour schemes, the name, and the surroundings of the property. Use your knowledge about your target group to make marketing decisions that will appeal to them and compel them to make a purchase.