Home and marketing tips on the answers blog? The sales funnel has always been a challenge for content marketers. By distributing content through popular blogs, you are immediately building your target audience’s familiarity with your brand. Thus, you are shortening the sales cycle for your products and services. Think of it this way: rather than waiting for potential leads to come to your site, you can introduce your brand’s value propositions in your guest posts. You just need to be smart when picking or pitching topic ideas for your guest posts.
Reviews & Ratings: Getting positive reviews and higher ratings benefit your business in local SEO. Local reviews not just boost your company’s local reputation but also brings in potential new consumers. If you take a look at the local SERP, you can see ratings and reviews having their place within the local 3-pack. The quality of reviews is more into impacting your local search rankings.
Instant messengers are the latest communication trend. There are 1.5 billion people globally using WhatsApp on a monthly basis, followed by Facebook Messenger and WeChat. If you want to be where your audience is, enter instant messaging marketing. Most popular global messenger apps, based on the number of monthly users. Source: Statista. This type of digital marketing exploded over the last couple of years. People are much more likely to trust the information sent via a messenger (as if it comes from a good friend) than email or SMS that are vulnerable to spam. An example of messages from a marketing consultant Matthew Barby, sent via a Facebook bot. There are different ways how you can proceed with instant messaging marketing, from using them for customer support to updating your users about new posts on your blog. But just like with any other digital marketing type, before diving right in, I’d recommend that you develop a strategy first. Discover even more information at how it’s done?.
“This allows you to compete effectively for long-tail searches (which still remains about 70% of all search queries), will help build your site authority and demand for your content, and can be done in a directly ROI positive way,” Enge said. “In addition, this type of approach to content is exactly what Google is looking for to satisfy user needs and represents the type of market investment that Google will likely never make, because Google is about doing things with massively scalable algorithms.” Jesse McDonald, Global SEO Strategist, IBM, and Jessica Levenson, SEO & Content Strategy Consultant, both said 2020 is the time to move away from the obsession with keywords. Stop targeting individual keywords, chasing pageviews, and “spraying and praying” with content.
You probably already include keywords in your articles. But guest blogging can significantly improve your SEO because you’re on multiple platforms. Your content is featured on sites that have already made a name for themselves in the industry. Visitors are more likely to click on the SERP link because they recognize the platform-a platform that’s known for its accurate articles and unbiased views. Backlinks also bring more traffic to your site and allow readers to build a connection with your brand. For instance, visit related articles you’ve written in the past or opt-in for your mailing list.
It’s easy to confuse BERT with RankBrain, the update in 2015 as the core part of Google’s algorithm. RankBrain leverages machine learning to generate search results, drawing from a broad set of variables (including the history of related searches). Because of RankBrain, you might rank for a keyword phrase that’s not even in your content. In its 2017 Ranking Factors 2.0 study, SEMrush found that 18% of websites that ranked well didn’t have the keyword in their content. How could that be? Google is getting better at sizing up searches with relevant content – not necessarily keywords. Google focuses more on ideas that content conveys than the keyword phrases. Among the trillions of searches it handles each year, Google has said that 15% of queries are first-time searches. RankBrain does its best to make sense of them. Google doesn’t offer specifics about RankBrain, but Search Engine Watch has a good piece that goes into more detail: Google RankBrain: Clearing Up the Myths and Misconceptions. Find extra information at https://www.ehowitsdone.com/.
