Tips for branding


Posted On Oct 30 2019

Looking for Product design & development strategies ? As a product designer, you need to focus on function over features. It is easy for a great product to get bogged down with too many bells and whistles. As a designer, you may be thrilled at how versatile your design is. But sometimes people don’t want a clever device — they want something that just works. The more features there are, the less intuitive and simple a product becomes. Sometimes a screwdriver is better than a swiss-army knife. Think about the purpose of your product. What is your mission statement? What is your mandate as a designer? Take inspiration from these simple products that made millions of dollars.

No matter how objective of a person you may consider yourself to be, you cannot possibly look at your own product – your baby – and see the same flaws as someone who has no vested interested in the success or failure of your product. Your idea may seem great to you, but before you can adequately judge whether or not it’s actually a product of value to enough consumers, you have to start with some small-scale feedback. If everyone around you is not sure your product or idea is something they would invest in, it may be time to make adjustments to the idea – even if only slight adjustments – to ensure the product you end up releasing is the best it can possibly be. See extra details on Launching a business.

Remain flexible. Obviously, consistency is key when it comes to branding. But so is flexibility. If something isn’t working for your brand, you need to be willing to change it—and when your brand grows and evolves, your branding needs to grow and evolve too. If your brand isn’t resonating with your customers, remember it’s ok to iterate. If your audience doesn’t respond to a certain font or brand voice, try something new. Keep experimenting until you have a brand that’s performing and engaging with the right people in a way that will boost your growth for years to come.

Start-Up advice of the day : Adapt: However, no one can predict everything—you’re only human, after all—so make sure you and your business are flexible enough to react to surprises quickly. Don’t follow in the footsteps of movie rental company Blockbuster, the latest business to have failed in recent years because of their inability to roll with the punches. Harness the power of social media to help connect you with potential employees, partners, clients, providers, or people that can promote your product or service. Source: https://www.petermanfirm.com/.

Last Updated on: November 10th, 2019 at 12:53 pm, by


Written by Gica Hagi