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“Omnichannel” is a term that gets thrown around a lot. But it’s not just a buzzword. The best way to understand omnichannel is to compare it to the term “multichannel.” In a multichannel marketing strategy, you set up various marketing touchpoints which reinforce each other to ease a customer through their buying journey. For example, you may use social media as a channel to attract visitors to your website and email as a channel to nurture leads. Omnichannel is similar. But it’s more universal. The combining form, “Omni,” means “all,” “of all things,” or “in all ways or places.” Simply put, an omnichannel marketing strategy means you create marketing touchpoints that work together on every available channel. At the very least, you create consistent touchpoints on all the channels your customers use. Most businesses use social media, search, and email as marketing channels. Although social media is still the top digital marketing channel according to 81% of marketers according to a survey by Clutch, customers (especially consumers) aren’t just engaging with brands by commenting on Facebook posts.

One of the most important parts to a successful SEO Campaign is the planning. Looking at the competitors in the sector and understanding what they have achieved and how they have achieved it. To begin the SEO Campaign we have to build content for Google to like and power to trust the content. Without power and trust even the best content will not appear on page one of Google search results. We have to understand where a website ranks initially before making changes. We also need to monitor the ranking improvements and back-links to ensure everything is as it should be. We are always fine tuning our SEO campaigns and this is due to the fact that Google is fine tuning the algorithm to ensure they have the best results for people using the search engine. Discover more details at Startup Digital Marketing Agency In Mumbai.

Voice Search & Smart Speakers: The increasing use of voice search has made it important for companies to rethink their digital marketing strategies in 2020. Consider these numbers: 50% of all searches will be via voice by 2020, 55% of all American homes will own a smart speaker by 2022, 72% of people who own voice-activated speakers say that their devices are used as part of their daily routines, Voice shopping is set to jump to $40 billion in 2022, up from $2 billion today, Global smart speaker shipments have almost trebled between Q1 2018 and Q2 2019, growing from 9.36 million units to 26.1 million units. Overall, people expect to be using voice search far more in the future: Voice search plays an important role in providing all the relevant information that people are searching for through audio content. AI is getting smarter and the number of errors made by voice assistants like Alexa, Siri and Google has reduced greatly. As Digital Marketing Institute puts it: “Adopting a voice search strategy isn’t just about remaining relevant – it’s also about creating a unique and optimized customer experience that will foster relationships and build brand loyalty.”

Go Lead Digital is a full-service digital marketing agency based in Mumbai, India. From generating a concept or an idea to transform the same into a solid design and develop it logically. We garnish it all with the flavours of uniqueness, perfection and current trend. Indeed all this is done keeping simplicity in mind. We do understand the value of time but we equally value the quality of the work delivered. Our creative process begins with our clients and ends with our client. Visit: https://www.goleaddigital.com/.