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Take a second to visit your business’s website. What do you notice? If your website was designed in the past few years, it likely looks relatively clean. The text may be simple, and the pages may load fairly quickly. But just because your website looks okay doesn’t mean it’s meeting your goals. A simple, clean website won’t capture users’ attention. It also won’t paint any impression — positive or negative — of your website. You can be doing a lot more to incorporate your website into a powerful digital marketing strategy. By using any of these trends in your website design, you can stand out in the eyes of your user base, encourage visitors to keep exploring your services, and paint your business as a modern, trustworthy option.
Scrolling animations add a dynamic, engaging element to a website’s user experience, as different animations and effects are triggered in response to a user’s scrolling actions. This can involve elements fading in or out, changing color, or moving into place, creating a visually captivating experience that encourages users to continue exploring the site. Notice in the example below on The Cookery School’s website, the small circle of text rotates as you scroll down the page. On a website, micro-interactions are small animations that offer subtle feedback to users. One of the most commonly used micro-interactions is seeing a link change colors when a user mouses over it. With the focus on micro-interactions, that same experience might be given more attention to stand out. Imagine a gradient slowly shifting hues as you scroll down a page, or a pop of color exploding from your mouse after you click an element. These are prime examples of elevated micro-interactions that you’ll see more often.
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Depending on your industry, it is good practice to include an introduction to the category of products with the appropriate hero image. It helps to improve customer engagement because you’re immediately presenting the products in context. If the customer came through search, then this step is less vital. SEO tip: Use this section to create a “how-to” or “buyer’s guide”. This allows you to optimize category pages for different long-tail keywords. Revzilla is a great example of this.
Nobody wants to see product pages in the search results for “how to make a protein shake.” Those people are in learning mode, not buying mode. Google understands this, which is why all of the top results are blog posts—not pages selling protein powder. The opposite is true for a query like “buy protein powder.” People aren’t looking for a protein shake recipe; they’re looking to buy some powder. This is why most of the top 10 results are ecommerce category pages, not blog posts. Looking at Google’s top results like this can tell you a lot about the intent behind a query, which helps you understand what kind of content to create if you want to rank. Let’s take a look at a less obvious keyword like “best eye cream,” which gets an estimated 21k monthly searches in the US.
Ecommerce web design experts Essex, UK today: A web hosting platform incorporates the package of technologies and services needed for your website design and for the webpage to be viewable on the web. When choosing a hosting package, you should always consider the nature of your business and the website: What functionalities does your website need? Does it need to be media-rich? What resolutions does your website display? What would be the amount of traffic received by your website? What additional services and features are offered? You should always consider these factors before choosing the web hosting platform to save any future issues in designing.
A surefire way to enhance the user experience is to anticipate your audience’s needs when designing a website. Personalization and customization come into play here, as well as adding engaging and entertaining elements. Anticipatory design enhances the user experience in both web design and product design. People make dozens of daily decisions – what to wear, what to eat, which road to take, and so on. When we search for something, be it a song on Spotify, a product on Amazon, or a movie on Netflix, we want to see options that suit us immediately. Based on our previous choices, these services provide suitable suggestions to minimize decision fatigue.
Teens are the most impatient users and never prefer to be on a cluttered website full of texts as it quickly bores and distracts them. They don’t like to read a lot. Avoid dense text and apply proper website writing and formatting techniques. In this way, you can quickly impart the ideas to the teens. Put the content in small and meaningful chunks as it will retain the information and pick up from where they left. Yes, the size of the text matters even to teenagers. To your surprise, not only the old age people, even the teenagers do not like to strain their eyes and put the effort in reading the content whose size is too small. Despite having sharp eye-sight, teens prefer large font sizes. Web designers are mostly young and assume that every other age group also feels the same. But this is not the fact, and you need to work on it to avoid negative comments.
