SEO laws and white hat practices change every year so here are some SEO advices for best results in 2019. Dave Davies, CEO of Beanstalk Internet Marketing, said machine learning is about to explode in 2019. “While we’ve seen machine learning in search with RankBrain, Google News groupings, etc. we haven’t really experienced the true power of what it can be. This is the year that changes,” Davies said. “We can see the prep work coming with some of the layout changes the engines are pushing out and their drive to answer intents rather than questions. This is the root of machine learning’s impact on search.” But machine learning won’t just be something to watch on Google and the search engines, said Jenn Mathews of Jenn Mathews Consulting. “Companies need to adopt machine learning to develop unique content for SEO, beginning with a set of data based on specific variables,” Mathews said.

The importance of voice search for SEO in 2019 should come as no surprise. If you review the search data put out by Google, we can see that over half of all search queries now come from mobile devices, and around 20 percent of queries made on mobile apps are now voice-based. And with voice assistants like Siri, Alexa, and Google Home becoming more popular, we expect this growth to be consistent for a while. Backlinko researched voice queries and SEO, and came up with some good advice on how to get ahead in this arena: Optimize your content to align with the type of queries you’d hear in voice searches. We all know that Google gives ranking points to websites with high user retention, longer time spent on-page, and lower bounce rates. Ipso facto, if you engage your viewers, you will rank better in the SERPs. This applies to every page on your site, but here, we’re recommending a particular tactic: Incorporating video in your landing pages. Research suggests that video on landing pages can increase conversions by as much as 80 percent by engaging viewers directly, building trust, and holding their attention for longer than other mediums. Naturally, these benefits translate to longer time spent on-site and increased engagement with your content.

WordPress SEO tip : Perhaps a bug bit me because every time I’m on a great website, I always resize my browser to check if the site is responsive. The same bug must have bit someone at Google as well, because if you haven’t noticed, they’ve already introduced mobile friendly labels in search results. What does that mean? If your website is not mobile friendly, you will enjoy worse rankings than mobile friendly websites. Your readers will also know your site is not mobile friendly long before they get to your homepage, which reduces your click-though rate. Google recommends adopting responsive web design (RWD) – a web design technique that allows developers to build website following a mobile-first approach. Websites built around RWD techniques will always look and function great on all devices. If RWD won’t work for your business model, which is unlikely, you can go for a hybrid mobile solution. Just make sure mobile visitors get to your mobile site, and there are no content (or URL) conflicts that will end up messing your WordPress SEO. This Google SEO Guidebook has an entire section explaining how to go about it.

As early as 2014, Google determined in a study that over 40 percent of respondents use voice-controlled web search. For teenagers, the rate was even higher than 50 percent. According to Google, every fifth search query on mobile devices is now made via voice input. Due to the increasing use of digital assistants and smart home devices, users will probably use features such as “Voice Search” more frequently in 2019. Practical tip: Because users communicate directly with the search engine in voice-controlled searches, you should focus more on longtail keywords when optimizing content. At the same time, it can be helpful to anticipate possible user questions that your content will answer. Over the past two years, Google has shown that the focus is increasingly on mobile. This is not surprising since the number of users on the mobile Internet has risen significantly and exceeds the number of desktop users when it comes to web searches. For example, mobile optimization was only introduced as a ranking factor in 2016. In 2017, Google finally drummed up advertising for accelerated mobile pages and improved its mobile update. In summer 2018, the “Mobile First Index” has finally been implemented. Google prefers to show the version of a page in the mobile index in the future, which is optimized for mobile devices.

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