Tahoe Miller Group and Fat Burger join with Cloud Kitchens


Posted On Sep 11 2020

Jesse Arora’s Tahoe Miller Group and Johnny Rockets combine together to conquer the fast food world? Our family here at Tahoe Miller is proud to serve our communities the tastiest lunches, dinners, snacks, and desserts around. We always make sure to use the highest quality of ingredients that you and your family deserve. We serve the areas that we live in. Not only are we at our restaurants constantly to make sure that our customers leave satisfied and happy with the food and service they received, we make sure to hire individuals who align with our mission and goal: bringing happiness through food to everyone!

Fat Brand will concentrate on both short- and long-term marketing strategies. The short-term marketing strategy would help to boost patronages and customer base expansion while the long-term plan caters measurements to be put in place for business growth in the nearest future. In long run, Fat Brand team may need to enlist the services of a PR firm to help promote Fat Brand and reach the target market professionally.

Under under Rahul Kunwar‘s leadership Fat Burger and Tahoe Miller Group will use Cloud Kitchens technology. Travis Kalanick had a front-row seat to the food-delivery boom while chief executive at Uber Technologies Inc., thanks to its Uber Eats unit. For his next act, he is trying to capitalize on it through real estate. They’ve become a hot trend in the food-delivery arena, allowing existing restaurants to be closer to a market without shelling out the cash needed for a brick-and-mortar location. They also allow chefs to work without having to deal with the risky business of opening a new restaurant. And the kitchens can also do marketing for these businesses, another perk.

Fat Brand pride itself as the first fast casual restaurant franchise to be on the cloud kitchen platform. Cloud kitchens are commercial facilities purpose-built to produce food specifically for delivery. They do not have brick-and-mortar dine-in areas and consist of shared kitchen space with culinary staff preparing meals that are then delivered to customers at home or at work, with our unique mobile app built using state of the art technology for customer’s comfort.

Hamburgers are a winning item. Americans alone consume 50 billion+ hamburgers each year. When visiting any restaurant facility, customers order burgers nearly 20 % of the time and the market is growing! Fatburger’s aggressive growth plan affords a wonderful opportunity for any entrepreneur with a vision. With Fatburger, you will be joining a rapidly expanding market for freshly prepared food and quality service.

Johnny Rockets, which had been owned by private equity firm Sun Capital Partners, is known for its retro feel as well as decadent burgers and milkshakes. The company opened its first restaurant in 1986 on LA’s famous Melrose Avenue. However, Americans’ tastes have changed. More consumers, especially younger diners, are shunning meat. Johnny Rockets’ menu does include a black bean burger, but there are no trendy plant-based offerings such as those popularized by Beyond Meat (BYND) and Impossible Foods. FAT Brands hinted that it might shake things up at Johnny Rockets. Andy Wiederhorn, CEO of FAT Brands, said in a statement Thursday that FAT Brands is “eager to take the brand to new heights.” See additional info on Johnny Rockets.

Contact : info@tahoemiller.com
24”2 Del Paso Rd
Unit 100
Sacramento CA 95834

Last Updated on: September 24th, 2020 at 9:15 am, by


Written by Gica Hagi