Best blog for marketing and fitness tricks? The sales funnel has always been a challenge for content marketers. By distributing content through popular blogs, you are immediately building your target audience’s familiarity with your brand. Thus, you are shortening the sales cycle for your products and services. Think of it this way: rather than waiting for potential leads to come to your site, you can introduce your brand’s value propositions in your guest posts. You just need to be smart when picking or pitching topic ideas for your guest posts.
What Local SEO Looks Like? A better question will be ‘what will local SEO look like in 2020?’ With almost 50% of searches on Google already having local intent, the importance of local SEO is and will be on the rise in the coming years. So, coming to the key takeaways for local SEO 2020, see the listed points: User engagement will always be the topmost factor in local SEO. The businesses with maximum engagement will be the ones prioritized by Google in its SERPs. With voice search getting familiar with smartphone users, it’s essential that you need to go for real-time keywords. Long-tail keywords and the ones in the form of questions will work! Reviews and ratings are another factor that will play a greater role in influencing local SERP rankings.
Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action. The crucial part here is “valuable” and “relevant”. This is what tells content marketing apart from traditional spammy advertising. The target audience should want to seek the content out and consume it. In the broader sense, content marketing is part of every other digital marketing activity, be it social media marketing, SEO, or email marketing. Quality content should be the core of every other marketing activity you pursue. Some examples of content marketing include: blog posts, videos, podcasts, infographics, white papers, case studies, ebooks. Find more information at questions and answers blog.
With the incorporation of BERT this year into the ranking and featured snippets algorithm, Google has taken a huge leap forward into making search really about intent matching rather pure string matching, according to Eli Schwartz, Growth Consultant and Advisor. “Content will truly have to be written to user intent rather than just strings that a user might search,” Schwartz said. “Keyword research tools may even become less relevant with the primary dataset for content creation coming from suggested queries. In 2020, the really smart SEOs will get up from their desks to talk to customers so they can find out what their audience really wants from them.” “There’s no sign of [natural language processing] NLP and deep learning research slowing down anytime soon, and you can expect search engines to shift even further from keywords to intent in 2020,” Dubut said. “Both practitioners and tooling providers will need to shift their efforts towards ‘intent research’ and fulfilling user needs.”
Many businesses take an isolationist approach when it comes to online marketing. They restrict all content to their own platform and hope that readers find them there…eventually. They might incorporate SEO to up the ante, but the thought of branching out seems counterproductive. Why would they share their expertise with other platforms and divulge industry secrets if it doesn’t impact their site stats? However, this is flawed business logic. Guest blogging allows you to tap into new audiences and ‘piggyback’ off another site’s online reputation. A reputation they’ve worked hard to build over time. Here are just a few key benefits of guest posting in the eLearning Industry.
When processing images, your team should make sure to focus on the file size, name, alt text, and more for SEO success. Website developers and marketers don’t always take the time to add schema markup (semantic vocabulary of tags). The code helps search engines identify what content means. Including it can affect how information is displayed in search results – everything from reviews and events to products and recipes. Videos can be a new avenue for SEO opportunities. On YouTube, link to your website in the descriptions (an often overlooked option). Also, since Google shows videos in the SERPs – above regular website pages – you could get the additional exposure. Don’t forget to create website page transcripts to rank for more keywords, including long-tail keyword phrases. Speechpad is one resource. Find extra info at here.
