Behavioural Capitalism is a variant of capitalism in which human behaviour becomes the most important factor for the production and provision of goods and services. The model of behavioral capitalism therefore follows a different, neutral approach and has little in common with surveillance capitalism other than that both want to approach the same phenomenon. Nevertheless, it is recommended to work with this preparation. However, since these pages are only intended to briefly describe Behavioural Capitalism, a deeper examination of other concepts can only take place separately.

Behaviour means acting, tolerating as well as not acting. The processes can be conscious or unconscious. It is influenced and produced by stimuli. All of this may sound terribly abstract, but on closer inspection, behavior has always been used as a raw material, though not always so. We do not want to refer to the sale of indulgences in the Middle Ages, but to the insurance industry. It is aprime example of how the behaviour of the customer, often in the person of the representative, is researched, then evaluated by the company, and finally used to improve existing products, i.e. insurance, and to create new services. Only in this way were creative developments such as safeguarding one’s own death conceivable. Since these are immaterial, i.e. intangible goods, the behaviour of interested parties and customers is of outstanding importance. You can see this Video explaining what Behavioral Capitalism is.

Behavioral Capitalism concept was created by Andreas Herteux, a german economist, philosopher, publicist and author. Andreas Herteux founded Erich von Werner Society , a group dedicated to constantly analyze the global situation, arrange it, prepares it and designs appropriate models as well as theories for the representation of the reality. The Erich von Werner Society makes a significant contribution to the understanding of current and future world events. More details on Erich von Werner Society and Behavioral Capitalism.

The storage of behavior as well as the processing to satisfaction and prognosis products take place in the behavior factory. So much for the basic definitions and the history of development. In the following, the functionality and the value creation process of behavioral capitalism will be examined in more detail.

The presentation of this development was deliberately neutral, as it entails both opportunities and risks. The embedding of the individual in his own world, which serves his own fulfilment of needs and self-realisation, is at first not negative, especially since this does not have to be designed in a closed way. On the other hand, of course, there is a central world of who ultimately controls the stimuli and the data and whether the behavior or even one’s own reality is manipulated. This, like the model of behavioral capitalism, is now to be released for discussion. You can buy the book on Amazon : Behavioral Capitalism on Amazon – Direct Link(no affiliate).

The Erich von Werner Society assumes that the planet and the people on it is approaching a new major period. These changes are because of or are accelerated by factors, which in combination and interaction with each other will trigger a new era: Dealing with technological progress (e.g. digitization, biotechnology, human optimization). Some of the world’s most threatening problems : Conflict and War: There are still many active conflicts in today’s world that have devastating effects for citizens living within war-stricken areas. The total number of casualties from the Syrian Civil War is about 465,000 individuals, and one in four children are the victims of war. In addition, international tension with North Korea has become the leading determinant of the United States’ international agenda and foreign policy. There is a multitude of other conflicts that have detrimental effects on civilian livelihoods and international peace/security. The number of hungry people in the world has increased over the last few years. One in nine people in the world habitually go hungry, and, as a result, suffer from nutritional deficiencies. Food security is the biggest threat to the overall health of the human population, more so that malaria, tuberculosis or HIV.