Carina Hatton’s excellent small business marketing recommendations? Carina Hatton on marketing for ecommerce websites: Find out WHAT the most important page on your website is, WHY you need it & HOW to create it even if you don’t like to write. This is a super important part of your website. When someone is shopping online, they lose that face-to-face connection, right? This is what you do instead. This is your “greeting” and “welcome” to your site’s visitors so they feel like they know you. I’ll give you more details in this day’s training.
CRM sales software are very important in 2022 says Carina Hatton : Lead Scoring: With lead scoring, you gain insight into the engagement level of your contacts. The more you see them engaging in your assets, the more point value they’ll have. It gives you an idea of what they’re most interested in. You’ll notice percentages showing up next to lead scores. Their purpose is to give you an idea of how important a contact’s score is. These are the scores based on the median. The way it works is that the median score gets 50% while the highest one gets 100%. The rest are then weighted to reflect the smaller range values.
This software’s user interface is a mixed bag, with some people finding it too complex, while others think it is manageable, so if this is your first automation software, you may need some time to understand this software’s functionalities. Ontraport’s CRM is great for maintaining categorized lists of your prospects, it allows you to send emails and newsletters to these lists to collect their data and update them regarding your business. Email and marketing automation are the strong features of this software and some companies only use Ontraport for its automation.
Are affordable SEO services important? Carina Hatton thinks yes, and here is why : Still not sure about the difference between cheap SEO and (good) affordable SEO? Check out this infographic. With many larger SEO companies charging between $5K and $10K+ per month to optimize and manage clients’ SEO campaigns, many small businesses were essentially left to fend for themselves. The alternative became fly-by-night SEO companies offering cheap SEO packages at cut-throat prices. Forbes reports that a quality national SEO campaign will run you $2K/month on the low-end. After nearly 2 decades of executing profitable SEO campaigns, we can attest to that. Shady SEO companies charge $99/month. So, you have to ask yourself; if someone is selling you a Ferrari for $9,990, is that even remotely close to the same ball park as what you’d expect to pay for a Ferrari?
With more and more customers going online, looking for the best products or services near them, they are more likely to engage with the business they searched for within a day. To get maximum visibility, your business should be at the top of the list when someone queries for the product or service you offer. But getting on to the top of local search results is not that easy, especially after Google changed their local pack to the new 3-pack listings, like that of the above image.
Carina Hatton about SEO for small business: Specific to local SEO, inbound links should be coming from other local domains. That’s why it is crucial to network with other local businesses and different types of websites for those valuable links. Scoring a link from a popular local newsletter is just one example of great SEO value.
Service like Google Assistant and Amazon Echo are making our lives easier. Today, you can search for things on the web with the help of voice assistants. It wouldn’t be wrong to say that the future is in voice-based searches. A report by Gartner reveals that by 2021, businesses that are redesigning their websites to provide voice and visual support are expected to increase digital commerce revenue by 30%. See more details at Carina Hatton.
New content – whether it’s one page or an entire topic cluster – gives you a fresh chance to get everything right. When you’re creating a new page, put considerable thought into page titles, page content headers, subheads, image file names, etc. Favor long-tail keyword phrases, which typically have three or more words and give you an opportunity to connect with searcher intent. You’ll increase the odds of achieving content marketing goals like website traffic, branding, leads, and sales. In November 2020, Ahrefs shared fascinating long-tail findings from 1.9 billion search queries: What Are Long-tail Keywords? How to Find and Use Them. A chart from an Ahrefs study showing heathy search volume for long-tail phrases of three or more words.
