Best explainer videos creators? No marketing video can reach peak effectiveness without solid branding backing up whatever its message happens to be. Regardless of what you are trying to say in any given piece, viewers need to know that it came from you – and remember it! – or your efforts will often amount to little. The thing is that, more often than not, effective branding should go unnoticed. Overtly pushing your brand on your viewer’s face will turn them quickly from your content, defeating its purpose. It’s a delicate balance that often makes branding on live-action pieces challenging, but on marketing cartoons, branding is not only simpler and more seamless but often much more effective as well. Branding elements – like your company’s logo and color palette – can be used as part of the animation to subtly and subconsciously reinforce your message and company’s image. All without sacrificing the piece’s quality or taking away from your core message or purpose for the piece, but rather adding to it instead!

A vital step is to add suitable sound or music effects to the animated explainer video. Sound effects give life to the video and allow the imagination of audiences to interact with it. Create the animations or find a professional. Make it short in length? There’s no good in making a lengthy and extensive animated explainer video. Best results come from short and comprehensive animated videos. Use 30, 60 or 90 second videos for maximum impact.

This means that in the eyes of a viewer who usually didn’t come to your website to read, a video helps solve both their problem of not wanting to put in a lot of energy to reading, and it helps your problem of not having consumers understand what your services or products do. At the end of the day, all viewers, users, and visitors are humans. The way we use the internet is incredibly casual and videos help aid the process of casual internet surfing by condensing the information into a video that is both enjoyable and easy to watch. By creating a more informed consumer base, you can improve your brand’s financial performance and increase your engagement substantially. Read extra information at explainer video.

Explainer videos break down a new or complicated concept that is often, but not always, related to your product. This can help consumers better understand more complicated processes related to the purchasing or usage of your product. Explainer videos that discuss peripheral concepts or issues can be used to invoke thought-leadership and showcase your expertise. These can even be done in the form of short video infographics. Certain explainer videos can also take the form of a product or brand video by exploring buyer pain-points and providing solutions for them. Depending on the content of these videos, they can target both top and bottom-of-funnel consumers. Animation can also be used to convey points that are less tangible and thus more difficult to explain. In the climate of COVID-19, animated videos can help to replace physical actors.

Nuts and bolts of video marketing: Now that we’ve taken a quick look at the history of business videos, let’s focus on understanding exactly what is an explainer video: A short definition says it’s the cheapest, easiest way to spread a message or sell a product. Explainers are short clips – usually between 30 seconds to a couple of minutes long – that teach a concept or promote a product or service. Since people’s attention spans are so short, successful marketing messages need to be brief and memorable. Read even more information on #explainer video.