The upsurge of a brand builder : Jason Argall? Jason Argall is an entrepreneur specializing in digital marketing and expansion in global markets. He has built brands in the health supplements category such as PhiNaturals and Shrüm. He currently serves on the board of Radial Research Co (RAD on the CSE). With his track record and experience, he has the know-how and experience to build global brands with a strong market presence in the USA, Canada, the UK, Europe, India, Latin America, and Brazil.
Jason Argall has also co-founded various e-commerce software companies such as Zoompages, the performance marketing landing page builder, and Chatvertiser, the first SMS/chat conversational marketing software of its kind. Jason started digital marketing in the late 90’s on Yahoo search, before Google Adwords existed. He has been involved in founding and scaling numerous successful digital brands.
Jason Argall is a founding member of ScaleMyBrand. These days, everyone is attached to their phone and checks it every few minutes for new notifications. That’s one reason that 98% of text messages get read, while commercial emails and telemarketing phone calls are mostly ignored. We’ve developer a custom software to do outbound messaging sequences and live chat with your customers, allowing you to reach them with the right offer at the right time.
Jason Argall on personal brand development : The first step is to determine how you will brand yourself. How do you want your company to be thought of when you come to mind? Are you an expert in your field? Are you one of the best at what you do? Or is it more about the experience of working with you that should stand out? Define these aspects as clearly and concisely as you can and put them into words that anybody from your intended audience will understand. Do you know who you are selling to? Do you know how old they are, what they do in their spare time, what they value most? Having a clearly defined audience ensures that your marketing efforts will be directed appropriately. It will hone your efforts and make them count, both from a time-spent standpoint and from a financial one.
Jason Argall about business brand development : Customers have the same experience with an inconsistent brand. A cohesive brand creates consistency, reinforcing the image established the first time a consumer encounters your brand. Apple, for example, exudes imagination, design and innovation in its brand. This is exemplified in its “Think different” tagline. Apple consistently presented this brand image over decades, building such a strong identity that Forbes declared Apple last year’s most valuable brand. Customers have to trust you before they’ll do business with you. A cohesive brand builds that trust. If your brand isn’t presented consistently, consumers become confused or even suspicious about what your company and offerings represent.
