Digital marketing channels , how it works? How to earn more money, how to collect more customers? We ask all the above questions when designing campaigns for our clients. We understand too that in the B2B world very few decisions are made quickly. Especially when big investments, purchasing or business changes are involved it’s never a rush. We are prepared to be smart and patient at the outset of our appointment setting campaigns. But we also make it clear that clear goals and objectives are important for effective approaches. Appointment setting in the B2B world provides a clear, track-able and accountable return on investment compared to other forms of marketing.
Imagine corporations and companies usually are expected to spend more than $95 billion on digital advertising by end of 2019 and a large percentage of it will be targeted to millennials. This indicates that demographics play a role while choosing a marketing channel. Social networking and inter-active technologies are empowering millennials especially to be more active in the creation and advancement of products, services and brands. No wonder most successful marketers are realigning their techniques in order to positively engage these vocal and proactive internet consumers. But does your brand want to focus only on that age group?
Is the Return on Investment (ROI) of the channel highly measurable? How do you know if you’re getting your money’s worth? Unlike traditional channels, digital channels are measurable with multiple tools. This can help you learn while determining direct profitability of your venture. It can also help you visualize how customers engage with your service and product across multiple channels. See more info at digital marketing channels.
Telemarketing can form an integral part of a sales and marketing campaign. Either as a tool for gathering the data that will be the foundation for your direct marketing approaches. Or a follow up to other forms of direct marketing. And maybe as an up-front weapon for identifying your best sales prospects. The most common functions and creative uses of business to business outbound telemarketing include: Well while all of the above functions are relevant to existing and potential customers. There is scope for more creative uses of telemarketing that have particular relevance to previous/existing customers. For example, when you’ve set up a new website, call your customers to introduce them to it. To this new way of doing business with them. Or if you change your location or company name, telemarketing can be the channel.
Since Google is evidently moving toward predictive and personalized search experience, SEO experts need to step up. There several tools and plugins made for the sole purpose of extending SEO capabilities of websites. Some do content management, speed testing, and web crawling while others do keyword specificity and direction. In retrospect, effective SEO begins with finding the right words, phrases, and ideas for targeting. There can be so many and can get confusing, so it’s best to prioritize and start simple. And Google tools may be the best orientation. Plus they’re more or less FREE!
Google Developer PageSpeed Insights helps in quantifying and estimating the performance of a website on mobile and desktop devices. Additionally, it measures the performance of a webpage on a scale of 0 to 100 points. For example, a webpage with more than 85 points is considered to be running smoothly. Google revealed about 7 years ago that site speed had become an indicator and factor their search ranking algorithms. Thus having an effect on your site’s visibility.
Business-to-business, is a commercial transaction that is based on the exchange of products and services from business to business. In contrary to business to consumer. In the normal B2B supply chain companies purchase components and raw materials for their manufacturing processes. Furthermore, B2B products are majorly linked with services. In retrospect, B2B sales stakes are normally higher as wrong choices have larger consequences. B2B products are typically greater in complexity and also have a need for preventative maintenance. B2B largely deals with other businesses, not to the public! Read extra info at Cold calling tips.
In retrospect, B2B buyers are more rational while B2C buyers are more controversial, impulsive and brand recognition driven. B2B buyers are typically research driven and actually buy what they need. In comparison, B2C buyers they are opposite from B2B. They can be impulse spenders, more emotional too. However, in B2B there are shorter sales cycle and a single decision-making step. Thus why the B2C- Sales process is quick because there is normally only one key decision maker to convince. Furthermore, B2B markets give businesses a more flexible, open, consistent, reliable, highly available and scalable environment.
